15 February 2006
Macalla delivers enhanced centralised top-up platform to O2
Dublin, Ireland; Macalla, Europe’s leading provider of mobile software product solutions, today announced that it has provided the technology and services to enable O2 enhance the centralised management of its credit and debit card data within a single platform.
By utilising Macalla’s Platform solutions, O2 is able to improve their offering to customers who want to top-up their prepaid phones using a credit or debit card via the O2 website, a simple, speedy and secure service. Once registered, customers input their personal details in one single area, creating a ‘single profile’ with the same PIN for all services.
The Macalla Platform manages the entire top-up workflow and provides the necessary interfaces to short message service centres (SMSCs), the operator’s billing system, and the bank or payment service provider for payment authorisation and settlement.
“The modular nature of the Macalla Platform allows seamless integration to the O2 portal, bringing the web channel under the robust control of single software architecture delivering a uniquely innovative and cost effective solution.” says Niall O’Cleirigh, Chief Executive Officer, Macalla. “Our mobile top-up solutions reduce the costs associated with deploying and operating pre-paid channels and consequently help to boost profitability.”
The Macalla Platform enables a wide range of electronic top-up services that have been proven to reduce operational costs of existing channels and develop and expand cost-efficient new channels. It also provides the platform to enable other value added mobile commerce services including bill payment, ticketing, banking, loans dispersals and mobile fund remittance.
Colm Codd, Head of Consumer Services, O2, says: “We selected the Macalla Platform because when we reviewed the market offerings, we found that Macalla’s solution was the most feature complete product available in the market today. Also we knew that Macalla’s reputation and experience in this area is second to none. Additionally, their product provides the basis for the launch of other mobile payment services in the future.”
About Macalla
Macalla headquartered in Ireland are acknowledged leaders and innovators in mobile technology and embody a wealth of experience through its work since 1998 with leading mobile operators, retail banks, intermediaries, service providers and enterprises globally. www.macalla.com
About O2 plc
O2 comprises mobile network operators in the UK and Ireland, along with integrated fixed/mobile businesses in Germany, the Czech Republic (Cesky Telecom) and the Isle of Man (Manx Telecom). It also owns 50% of the Tesco Mobile and Tchibo Mobilfunk joint venture businesses in the UK and Germany respectively.
In addition, the group includes O2 Airwave, which supplies secure digital communications to the emergency services and other public safety organisations.
O2 is headquartered in Slough, UK, and has more than 35 million customers across Europe.
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